![]() Stay connected to your people to inform evidence-based decisions. You will be able to build on and use the instruments you. You will be able to clarify the purpose of focus groups for qualitative market research and learn associated best practices. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. In this module, you will transition into applying what you’ve learned previously to conduct a focus group, from design to implementation. Source insights on employees’ career aspirations to help design a career development toolset.Īssess merger experiences to improve onboarding and integration practices. A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. Understand the culture of Diversity & Inclusion. A focus group is a type of research method used to solicit feedback from a small group of people on a specific topic. Inform EVP strategy through a Total Rewards experience deep dive. Here are just some of the ways Mercer clients are using Digital Focus Groups in their organization:įollow up on key opportunities and action items from employee surveys. Provide an open dialogue that follows the interesting and directional insights as they arise real-time. Encourage honesty and authenticity with complete anonymity. After all, when you understand how your employees feel on key topics, you are much better equipped to make decisions and provide the resources and solutions that meet their needs.Ī Digital Focus Group enables your organization to crowdsource people insights in a live, collective conversation. ![]() As the way we work continues to change, staying connected to your people is more important than ever.
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